Making dreams come true!

On Wednesday, 23 May 2018 the lives of 54-year old, Helena David and her family, who hail from the Oshikoto Region, changed for good when she for the first time unlocked and turned the key that would open the door to a brand-new built two-bedroom house. Thanks to the country’s first un-malted beer, King Lager, brewed from our Namibian soil, Helena’s dream of one day owning a house she can call her own, came true when she was selected as the overall winner of the King Lager “Win a House” competition held in

On Wednesday, 23 May 2018 the lives of 54-year old, Helena David and her family, who hail from the Oshikoto Region, changed for good when she for the first time unlocked and turned the key that would open the door to a brand-new built two-bedroom house. Thanks to the country’s first un-malted beer, King Lager, brewed from our Namibian soil, Helena’s dream of one day owning a house she can call her own, came true when she was selected as the overall winner of the King Lager “Win a House” competition held in 2017. Helena - a member of the Twangana group of shack dwellers - who is married, and a mother of three (3), has been saving up for the past 20 years in the hope of one day owning her own house. By the time the King Lager campaign was launched, her savings stood at N$180,000. As winner of the King Lager campaign, David won an extra N$500,000 towards the house she has been dreaming of.

King Lager – introduced to the Namibian beer market in November 2015 – is a local beer brewed with un-malted barley grown on Namibian soil by Namibia Breweries Limited (NBL) – a subsidiary of the Ohlthaver & List (O&L) Group. Namibian Barley - grown at the Green Scheme farms, Shadikongoro and Ndonga Linena close to Rundu, is a result of NBL’s support of government’s Growth-at-Home Strategy. NBL, according to its Managing Director, Wessie van der Westhuizen decided to support government efforts by creating a new value chain and backing the local agricultural industry. A Public Private Partnership (PPP) involving the Ministry of Agriculture, Water and Forestry; AgriBusDev, Green Scheme farmers and NBL contributed to the local barley success story. A feasibility study to grow barley in Namibia and reduce imports from Europe was done, followed by tests of barley seed varieties in different environmental conditions, after which the first small patch of barley was harvested in 2012. This was followed by a trial production for King Lager in 2013, where NBL produced the Independence Brew for the 23rd independence celebrations in March. The feedback was positive and reassuring, which led to an executive decision to continue the growing and harvesting of barley. King Lager was officially born. 

Van der Westhuizen continued to emphasize that the barley project was aimed at contributing to the growth of the local agricultural sector: “The idea was always that in the off-season when local farmers did not have anything to grow, to then compliment that basket with barley. The barley project has the potential to host at least 2000 jobs through the establishment of the industry. Currently King Lager is absorbing all the un-malted barley we are harvesting from the fields. It thus has a very patriotic and critical role to play making it a brand that upholds true Namibian pride!”

The King Lager campaign that was held last year, formed part of the brand’s introduction of this proudly Namibian beer brewed with locally grown barley. According to NBL Brand Manager: Mainstream, Samanthe Heyns, construction on the house awarded to Helena as overall winner of the campaign commenced on the 08th of March 2018 and was officially completed on the 18th of May. Heyns: “Handing this house over to someone who really needs it gives us so much joy. We are extremely happy and proud that we made this competition possible and granted Helena the opportunity to have a better life for her and her family by winning this competition. We are truly inspired by this and wish them all the best going forward. We are confident that this is merely the beginning of more such dreams coming to fruition – thanks to our proudly Namibian un-malted beer brewed on Namibian soil, King Lager!”

NBL Managing Director, Wessie van der Westhuizen officially handed over the house to Helena David on 23 May 2018. Van der Westhuizen: “As a proudly Namibian company, that is passionate about our Group Purpose ‘Creating a future, enhancing life’, we are committed to Namibia and her people by supporting the goals and ideals of Vision 2030 and the Harambee Prosperity Plan that addresses amongst others, unemployment and poverty alleviation. NBL aims to positively impact Namibians’ lives by creating value locally through a sustainable barley industry.” Van der Westhuizen went on to say that King Lager was developed to recognize and celebrate Namibian men and women who are responsible and committed to seeing Namibia flourish. “These are men and women that really take up the mantle of upholding tradition. They are hardworking individuals who have a responsibility towards their family and community which they take very seriously. These are the people that really make sure their families and communities are looked after. They are people that communities come to, to tap into their wisdom. They are the Helena Davids’ of this world! We are therefore extremely proud and humbled by the opportunity to make Meme Helena’s dream come true through King Lager – a rich and compelling story that demonstrates Namibian passion and showing true commitment to our country and her people. After all, we owe it to our children and the generations to come; we owe it to Namibia and her people”, said van der Westhuizen.

Helena David’s excitement was undeniable when she received the keys to what she and her family would now call “home”. Helena: “For years I have been struggling to have my own house, and just as I was about to give up, King Lager – a beer brewed from our Namibian soil – was born to remind me and others to never give up on our dreams. Winning the King Lager competition has certainly given me renewed hope in life and faith in humanity. My life has changed together with that of my husband and children. I am so grateful for NBL and King Lager in particular for this invaluable gift.” Helena David has been living with her husband and one of three children in a shack at the Greenwell Matongo resettlement area in Windhoek for the past twenty (20) years. Their new home is a two-bedroom house with a lounge, kitchen and bathroom. “At last I can look forward to cook a sumptuous meal in MY kitchen for my family; appreciate the privacy of a bed-and-bathroom and enjoy making memorable moments with my family in the comfort of our living room – all under one roof that we can now call ‘home, sweet home!”

O&L Group Manager: Corporate Communications, Roux-che Locke: “It is extremely humbling to know that through a truly Namibian product, King Lager, we have realized the dream of Meme Helena David and in so doing manifest our purpose of ‘Creating a future, enhancing life’. The fact that she has been saving for 20 years to own her own house, is just a confirmation that she is absolutely deserving of this fantastic prize! I am extremely excited for the David family and I am sure this is enough reason for them to be inspired to continue chasing their dreams and achieve even greater things in life going forward. Big ups to King Lager and NBL for making dreams come true!” 

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